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Matterport 3D Virtual Tours.
An Overview for Business and Industry

Enjoy this commercial immersive virtual tour

Overview of Matterport 3D Virtual Tours

Ever wondered how Matterport 3D virtual tours are revolutionising the way we experience venues, tourism, and businesses online? From its inception, Matterport has paved the way for immersive digital exploration, allowing people to dive into spaces without stepping foot outside their homes. While this technology is widely recognised in real estate, companies like EventSpace3D have tailored these virtual experiences specifically for B2B sectors. They’ve harnessed the power of Matterport to create engaging, detailed tours that bring commercial spaces to life online. This article offers a snapshot into the world of Matterport virtual tours, shedding light on their origins and how they’re transforming industries beyond property showcasing.

Video Credits to Sparks Media Group  in USA

Key Takeaways For 3D Tours

  • Embrace Matterport 3D virtual tours to significantly enhance customer engagement across various sectors, notably in venues and tourism, by providing immersive, detailed walkthroughs that captivate potential clients’ interest.

  • Leverage the technology to stand out in the competitive business landscape, offering an innovative edge that can translate into a solid return on investment (ROI) through increased sales and customer interaction.

  • Understand the diverse benefits that Matterport 3D tours offer for businesses, including improved customer understanding of spaces and services, which is crucial for venues and tourism-related enterprises aiming to attract a wider audience.

  • Implement 3D virtual tours as a versatile tool not only prevalent in real estate but also highly effective for B2B solutions, focusing on how these tours can be tailored to meet specific business needs and goals.

  • Take advantage of the included features of Matterport technology, such as high-resolution imagery and interactive elements, to provide a comprehensive online experience that accurately represents physical spaces.

  • Consider the actionable insight that integrating Matterport 3D virtual tours into your marketing strategy can significantly enhance online presence and engagement, making it an essential investment for businesses aiming to thrive in today’s digital age.

Exploring 3D Virtual Tours

Matterport Defined

Matterport 3D virtual tours stand out from traditional digital property tours by offering an immersive experience. These interactive 3D virtual tours allow users to navigate through spaces with the freedom similar to being physically present. Unlike standard virtual tours that often consist of a series of panoramic photographs, Matterport’s technology captures detailed three-dimensional data of a space. This creates a realistic representation that can be explored online.

While its main focus initially was predominantly on Real Estate, it has now expanded into all areas and industries where spaces can be virtualised.


Immersive 3D Tour Experience

The immersive nature of 3D tours revolutionizes how we interact with online property destinations. Users can virtually walk through active spaces, inspecting every corner with ease. This level of interaction was previously unattainable in the realm of online 3D tours.

Matterport’s integration with Google Street View further extends its utility, bridging the gap between street-level views and interior explorations. This feature enriches the user’s experience, providing a comprehensive view of both the property’s exterior and interior spaces.

Virtual Tour Creation Process

Creating a Matterport 3D tour is surprisingly straightforward, requiring minimal equipment. The primary requirement is a compatible camera that can capture high-quality 3D imagery. Once the space has been scanned, the Matterport software stitches together the data to create a cohesive, navigable 3D space.

This process transforms commercial and real estate virtual tours into virtual options that are both engaging and informative. The ease with which these tours can be created makes them accessible to a wide range of users, from real estate agents to business owners looking to showcase their premises.

What are some of the
Benefits for Various Business Sectors?

Hospitality industry

In the hospitality sector, Matterport 3D virtual tours revolutionise the way hotels and resorts present themselves online. They offer potential guests a detailed look inside accommodations, amenities, and facilities before making a booking decision.

This technology enhances the online booking experience significantly. Guests appreciate the transparency and detailed information provided by these tours. It leads to increased trust and higher conversion rates from website visits to bookings. It sets a property apart in a competitive market by offering an immersive experience that static photos or videos cannot match.

Matterport’s integration with Google Street View further extends its utility, bridging the gap between street-level views and interior explorations. This feature enriches the user’s experience, providing a comprehensive view of both the property’s exterior and interior spaces.

Venue Showcasing in 3D

Matterport 3D virtual tours revolutionise the way venues present themselves to potential clients. Through immersive, three-dimensional walkthroughs, businesses can highlight their spaces’ unique features and layouts. This technology is particularly beneficial for event planners and corporate clients who require detailed previews of venues from afar.

Clients gain a comprehensive understanding of the space without needing to visit in person. They can navigate through different areas, getting a sense of the venue’s ambiance and functionality. This convenience often leads to quicker decision-making and increased confidence in venue selection.

Tourism Enhancement

Tourism greatly benefits from Matterport 3D technology by offering potential visitors a virtual taste of attractions and accommodations before they book their trip. Hotels, museums, and tourist sites can showcase their offerings in captivating detail, providing an interactive experience that photos and videos cannot match.

This virtual exploration not only boosts interest but also aids in planning travel itineraries. Tourists can virtually visit landmarks, explore hotel rooms, or walk through museums, enhancing their anticipation and excitement for the actual visit.

Business Interaction

Educational Institutions

For educational institutions, Matterport 3D tours present a unique opportunity to attract prospective students. Virtual campus tours allow universities and colleges to showcase their campuses, classrooms, libraries, and student facilities in vivid detail.

This feature is particularly beneficial for international or distant students who may not have the resources or time to visit in person. A virtual tour can be a decisive factor in the university selection process. It aids in student recruitment by providing a comprehensive view of what life on campus looks like.

Business Applications

Beyond hospitality and education, Matterport 3D tours serve various business applications. Companies can use this technology for virtual trade shows, product demonstrations, and interactive customer service experiences. It allows businesses to offer an informative and engaging interaction with their services or products without geographical barriers.

Virtual tours also facilitate remote training sessions and employee onboarding processes. Employees can familiarise themselves with workplace layouts, safety exits, and equipment locations before physically stepping into the building.

Enhancing Engagement and Sales with Virtual 3D Tours

User Engagement

Matterport 3D virtual tours have revolutionised how site visitors interact with online content. They offer an immersive experience that keeps potential customers engaged for longer periods. This engagement is critical in the digital era where attention spans are short. Real estate agents, in particular, have noted a significant increase in time spent on listings featuring 3D tours.

These interactive tours allow home buyers to explore properties at their own pace, fostering a deeper connection with the space. This increased engagement leads to higher interest levels, making them more likely to reach out to the agent or seller.

Sales Increase

The correlation between immersive 3D experiences and increased sales is undeniable. Real estate businesses that have incorporated Matterport tours into their property marketing campaigns have reported notable boosts in sales figures. These tools not only attract more real estate buyers but also help in closing deals faster.

For instance, agents have shared success stories where properties with virtual tours sold quicker than those without. The ability to virtually walk through a home gives buyers a clearer understanding of the property, often prompting quicker decision-making.

Marketing Integration

Integrating 3D virtual tours into marketing strategies can significantly enhance a real estate company’s visibility. By leveraging social media platforms and websites, agents can showcase these tours to a wider audience, attracting both local and out-of-area buyers.

Estate agents have found innovative ways to include virtual tours in email campaigns, on property listing pages, and as part of virtual open houses. This not only sets them apart from competitors but also caters to the modern buyer’s preference for digital-first experiences.

Wider Reach

With Matterport technology, geographical boundaries blur. Companies can present their spaces to a global audience without the limitations of physical location.

This is particularly beneficial for venues and tourism sectors, where the feel of a place can be a deciding factor. Potential visitors from around the world can tour facilities, attractions, or accommodations from the comfort of their homes. This accessibility broadens the business’s market reach exponentially.

Cost Efficiency

Investing in a Matterport 3D virtual tour can be cost-effective over time. It reduces the need for physical showings, which can be both time-consuming and expensive.

For businesses operating in sectors like event planning or hospitality, this means fewer resources spent on arranging visits and more on improving customer service and other core activities. The initial investment pays off by lowering operational costs and enhancing customer satisfaction.

Data Insights

Matterport doesn’t just create stunning visuals; it also provides valuable data. Businesses can track how users interact with their virtual tours, gaining insights into preferences and behaviours.

This information is gold for marketing strategies, allowing companies to tailor their offerings and communications based on real user engagement metrics. It helps in refining marketing efforts and improving overall business strategies.

Technological Edge and ROI by going virtual

Competitive Advantage

Businesses leveraging Matterport 3D technology swiftly gain a competitive edge. This innovative approach not only distinguishes them from rivals but also places them at the forefront of digital engagement. By offering immersive, detailed virtual tours, companies enhance their online presence significantly.

They attract more attention than those relying on traditional imagery or video content. The unique experience provided by 3D tours captivates potential customers, encouraging longer website visits.

ROI Metrics

The return on investment from integrating Matterport 3D virtual tours into a digital strategy is compelling. Key metrics demonstrate this technology’s value:

  1. Increased engagement: Users spend more time exploring 3D tours than static images, leading to deeper interest in the offerings.

  2. Higher conversion rates: Engaged users are more likely to make inquiries or bookings, directly impacting sales figures.

  3. Enhanced customer satisfaction: The realistic representation of spaces improves user experience, fostering positive feedback and repeat business.

Businesses report a noticeable improvement in online metrics after adopting Matterport technology. Real estate listings with 3D tours receive more views and sell faster than those without. Retailers using virtual stores notice an uptick in online sales, proving the technology’s broad applicability and effectiveness.

Future Trends

Staying ahead in the rapidly evolving digital landscape requires constant innovation. The future of 3D technology promises even more immersive experiences, with advancements such as augmented reality (AR) integration and virtual reality (VR) enhancements. Businesses that continually update their virtual tour offerings can expect to maintain their competitive advantage.

Investing in Matterport 3D tours now prepares companies for these future developments. It positions them as leaders in leveraging cutting-edge technology for enhanced customer engagement.

Included Features with matterport

High-Resolution Imagery

Matterport 3D virtual tours stand out with their crystal-clear imagery. Users can explore spaces with exceptional detail, making every tour an immersive experience.

This technology captures images in stunning resolution. It allows potential customers to notice the textures and colours of a space as if they were physically present. Such clarity enhances user engagement, encouraging longer visits to the virtual tour.

Interactive Elements

Interactivity is a cornerstone of Matterport’s offering. Viewers are not just passive observers; they become active explorers.

Visitors can interact with various elements within the tour, from opening doors to viewing information about specific features of a space. This interaction deepens their connection to the location, making it more memorable.

Dollhouse View

One of the most striking features is the dollhouse view. It provides a comprehensive overview of the entire space in 3D.

This unique perspective allows users to understand the layout and flow of a place quickly. They can zoom in and out, and rotate the view to examine areas of interest from any angle.

Measurement Tool

The measurement tool adds a practical aspect to Matterport’s virtual tours. It enables precise measurements within the digital space.

Users can measure distances between walls or the size of furniture directly in the tour. This feature is particularly useful for professionals in interior design, real estate, and construction planning.

Easy Sharing

Sharing a Matterport 3D virtual tour is straightforward, enhancing its utility for businesses. A link or an embed code can be distributed through email, social media, or embedded on websites.

This ease of sharing makes it simple for businesses to reach a wider audience. It also facilitates collaboration among teams working remotely.

Virtual Reality Ready

Matterport tours are compatible with virtual reality (VR) headsets. This compatibility takes immersion to another level.

Users with VR headsets can step into the space virtually, experiencing it in a more lifelike manner. This feature appeals especially to tech-savvy individuals and offers businesses a competitive edge.

Closing Thoughts

Exploring Matterport 3D virtual tours opens up a new dimension for your business, offering unparalleled engagement and a competitive edge. From real estate to retail, the benefits are clear: enhanced customer interaction, increased sales, and a solid ROI. Features like immersive walkthroughs and detailed floor plans bring your space to life, making it accessible to anyone, anywhere. It’s not just about being ahead technologically; it’s about connecting with your audience in the most interactive way possible. Embrace the future of digital presentation and see your business thrive.

Don’t let your competitors get ahead. Dive into the world of Matterport 3D virtual tours now and transform how you showcase your space. It’s time to give your audience an unforgettable experience that not only boosts engagement but also drives sales. Ready to make the leap? Start your journey today and watch your business grow.

Frequently Asked Questions

Matterport 3D tours are immersive, digital representations of physical spaces, allowing users to explore properties or locations online as if they were there in person.


They enhance customer engagement across sectors by providing an interactive experience, improve understanding of spaces without physical visits, and significantly boost conversion rates.

Absolutely. By offering an immersive viewing experience, they help potential buyers or clients feel more connected to the property or product, leading to higher engagement and increased sales.

Investing in Matterport technology offers substantial ROI through increased engagement, higher conversion rates, and reduced time on market for listings, making it a cost-effective marketing tool.

Yes, Matterport 3D tours include features like dollhouse views, floor plans, and virtual reality compatibility, enhancing the user’s exploration experience.

Businesses gain a competitive edge by providing an innovative and engaging way to showcase their premises or products, improving customer interaction and satisfaction while also streamlining the sales process.

EventSpace3D Concierge
EventSpace3D Concierge
EventSpace3D Concierge
EventSpace3D Concierge
Your 3D Virtual Tour Assistant.
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